Daily AI News | EU AI Act Article 50 Transparency Obligations Start Applying
# Daily AI News | EU AI Act Article 50 Transparency Obligations Start Applying
## Lead Story
### EU AI Act Article 50 Transparency Obligations Start Applying
Article 50 transparency obligations under the EU AI Act started applying on August 2. AI systems that interact directly with people generally must make users aware that they are interacting with AI; providers of generative AI must mark synthetic outputs in a machine-readable and detectable format; and deepfakes, as well as AI-generated or manipulated public-interest text, must disclose their artificial origin subject to statutory exceptions. Competent authorities can supervise and enforce these duties under the Act.
**AI take:** Content provenance has moved from an optional feature toward a compliance baseline; exceptions and technical limits mean labels still need supporting audit and governance controls.
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